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The Play's the Thing

By Dick Anderson Photos by Marc Campos and Don Milici

With a dedicated space in the Academic Commons, a visionary team of student gamers, and a timely boost from an industry giant, esports levels up at Oxy

In the beginning, there was Pong. Half a century ago, Sunnyvale-based Atari Corp. launched the videogame industry with a simple table tennis game鈥攕elling more than 8,000 arcade machines by year鈥檚 end and igniting the home video craze three years later with exclusive retail partner Sears. While Pong consoles have long been consigned to eBay and landfills, the global video game market is expected to reach more than $220 billion in 2022.

It's game on for Alexandria Nguyen 鈥26 and Albert Lim 鈥24.
It may surprise some to learn that the revenue from esports鈥攖he competitive side of gaming, which historians trace back to a Stanford University symposium in October 1972鈥攚ill exceed $1.38 billion this year. An estimated 3,600 esports professionals vie for that treasure in the United States alone, and the National Association of Collegiate Esports (NACE) counts 175 colleges and universities among its members, many of which offer scholarships for gamers.

鈥淎t this point it鈥檚 hard to tell if esports is an underdog anymore鈥攊t鈥檚 growing exponentially every year,鈥 says Sevrin Weed 鈥24, a history major from Minneapolis. 鈥淚f you look at what kids are watching right now, they鈥檙e watching sports, sure. But a lot of them are also watching gamers play professionally.鈥 

As president of Oxy Gaming, Weed is on a mission to secure a robust future for esports at Oxy. Working with the Hameetman Career Center, the offices of Student Life and Institutional Advancement, and an e-board packed with gaming enthusiasts, he spearheaded a movement to secure a dedicated space for players to get their videogame on.

Standing, l-r, Elise Smentek 鈥24, Amare Askerneese 鈥26, Mason Cook 鈥23, and Eric Stump 鈥24. Seated: Cor Thomas Jacobs 鈥25 and Alex Prichett '23.
Faster than a game of Sonic Generations, the Oxy Gaming Room came together in a matter of months. And even before Room 364 of the Academic Commons officially opened in late September, 鈥渢he O鈥 (named after its primary benefactor, gaming industry giant Leo Olebe 鈥97) had welcomed more than 125 unique visitors.  

But numbers tell only part of the story. 鈥淭he hidden secret of gaming is that it isn鈥檛 about games鈥攊t鈥檚 about community,鈥 Olebe says. 鈥淎nd that鈥檚 the magic. I鈥檓 willing to bet that some students will barely spend any time actually playing games when they鈥檙e in this room. They鈥檒l be talking and finding their tribe. Gaming brings people together.鈥

After graduating from high school in 2018, Weed wasn鈥檛 sure if he was ready to go to college. Instead, he went to Norway to study esports. 鈥淚 had really wanted to play League of Legends professionally,鈥 he says鈥27 million people play the game each day鈥斺渁nd so I wanted to throw everything I could at that to see if I can make it.鈥 He enrolled in a nine-month program at Vefsn Folkeh酶gskole Toppen, where students practiced eight to nine hours daily, competed individually and as teams, and received professional coaching.

鈥淚 had planned to come back home after that,鈥 Weed says, 鈥渂ut the school invited me to work there. So, I spent another year teaching video games, which for most people my age is like living the dream.鈥

After COVID hit, Weed returned to Minneapolis, enrolled at Oxy (having deferred his acceptance for two years), and started his studies remotely in fall 2020. 鈥淚 could have gotten a full-ride scholarship to another school off of gaming but I didn鈥檛,鈥 notes Weed, who coached two fledgling League of Legends club teams at the University of Wisconsin-Eau Claire. 鈥淚t鈥檚 partially because I believe in what Oxy stands for. Also, Oxy is located in a great spot for people who want to get into the gaming industry.鈥

In investigating the status of esports at the College, Weed came to know Tzu Kit Chan 鈥23, a philosophy and comparative studies and literature double major from Kuala Lum颅pur, Malaysia. (Dubbed 鈥淥ccidental鈥檚 most involved student鈥 in a recent newspaper , Chan has started 16 clubs during his time at Oxy鈥12 of which remain active.)

Trustee Leo Olebe 鈥97 gave the keynote address at a gaming industry career panel held October 14 at the McKinnon Atrium inside Johnson Hall.
鈥淥xy has a history of esports teams but they lacked some sort of structure or administration,鈥 Chan says. In fall 2019, he sent out an email to all students to drum up interest in a live viewing party for the world Dota 2 championships in Choi Auditorium. 鈥淚 was not expecting many people to show up,鈥 he admits鈥攂ut among those who did was Deja Kirk 鈥21, a theater major from Nash颅ville. Kirk shared Chan鈥檚 interest in starting a gaming club, and the two worked in tandem to build an e-board prior to the start of the pandemic. By the time students returned to in-person study, Kirk had graduated and 鈥淪evrin had joined the e-board,鈥 Chan adds. 

Last fall, Weed and Chan made a presentation on esports to Vice President for Student Affairs and Dean of Students Rob Flot. With his endorsement, they looped in Charlie Cardillo, vice president for institutional advancement, and Denise Frost, senior director of principal and major gifts. Their efforts culminated in a meeting with Olebe.

A double major in public policy and politics, Olebe (who served as student body president his senior year) took a job after graduation as a management consultant in New York City and worked for New York Consulting Partners, a McKinsey &鈥圕o. subsidiary, doing supply chain and operations consulting. 鈥淚 thought I was going to be a consultant forever,鈥 says Olebe, who earned an MBA at USC鈥檚 Marshall School of Business, 鈥渁nd then somehow I wound up in games.鈥

Olebe has more than two decades of experience in the games industry working for such firms as Facebook, Disney, Electronic Arts, BioWare, and Warner Bros. He has a tattoo of Darth Vader on his arm, the by颅product of his five years of work on a Star Wars game. (Even his kids call him 鈥淰ader.鈥) After spending the last year and a half as managing director of play partnerships with Games @ Google, Olebe recently accepted a new role as global head of gaming at YouTube, where he will oversee gaming-related content and partnerships, including livestreaming.

A 23-year veteran of the gaming industry, Leo Olebe '97 recently accepted a new role as global head of gaming at YouTube.
鈥淚鈥檝e always been a gamer,鈥濃坰ays Olebe, who got his entree into the business side of gaming as associate marketing manager with Disney Interactive. 鈥淓very job I鈥檝e had for the last 23 years has been in games.鈥

Within 10 minutes of meeting Olebe, 鈥淲e just started gushing about video games,鈥濃圵eed recalls with a smile. 鈥淚t was funny because you have everybody else in the room who has no idea what we鈥檙e talking about but they鈥檙e loving it. We鈥檙e just going back and forth. The energy was there.鈥

鈥淲hen Sevrin and I talked about what this space had to be, it had to be a space where everyone feels welcome,鈥濃坅dds Olebe, who served as ASOC president during his senior year at Oxy. 鈥淣o matter who you are, where you鈥檙e from, or how much you play or don鈥檛 play, when you walk through that door, you鈥檙e welcome here. The No. 1 thing about the O is that it鈥檚 open for everybody.鈥

Olebe donated $30,000 worth of equipment (鈥渋ncluding 10 of the best computers you can get,鈥濃圵eed says) and reached out to a contact at Logitech to procure mice, keyboards, and headsets for the space. 

鈥淚 think it鈥檚 amazing,鈥 Olebe says of the O. 鈥淭he students put their own twist on it, adding posters and stuff. I think we should add even more. We should add LEDs. There are so many cool ideas that you can do with a dedicated space for gaming where that community can build and grow and thrive.鈥

鈥淢y favorite game growing up was Super Smash Bros. Brawl,鈥 says Alex Prichett 鈥23, a music production major from Baltimore. 鈥淎s an eighth-grader, I was the best kid in the neighborhood, and I took a lot of pride in that.鈥 But as he got older, he says, video颅games stopped being 鈥渃ool鈥濃攕o he focused instead on music and ran cross country: 鈥淚 just got too busy for gaming.鈥

When he was in 11th grade, his school hosted a Smash tournament鈥攁nd after a week of training, 鈥淚 placed fourth out of 40 players,鈥 Prichett recalls. 鈥淎nd I said, 鈥極K, we鈥檙e back. I like this.鈥欌

His renewed passion for gaming carried over to Oxy, where he and his roommates in Braun all played Smash (and he beat them). In time, Prichett taught them how to improve their own skills鈥攁nd he met other players on campus who were his equal, if not better. 鈥淪mash has been a really social experience for me, especially in college,鈥 he says.

(As an aside, Prichett adds, Occidental has a storied history with Smash, dating back to Super Smash Bros. Melee, the second game in the Nintendo franchise. According to the SmashWiki website, is 鈥渁 crew based in SoCal founded by TheCrimsonBlur . They host tournaments such as the Kings of Cali and Super Smash Sundays series.鈥)

After months of running small Smash tournaments in their dorm, Prichett and his Smash pals鈥攊ncluding Prithvi Chandra 鈥23, a history and international relations major from Singapore; Benjamin Share 鈥23, a math major from San Francisco; and Jordan Jung, a computer science and music double鈥坢ajor from Oakland鈥攚anted to do something bigger. 鈥淥xy Gaming didn鈥檛 exist as an entity yet,鈥濃圥richett says. Consequently, they hosted a President鈥檚 Day tournament on the first floor of Johnson Student Center in February 2020, attracting an impressive 40 entrants. (Prichett, incidentally, finished second that day, losing to Jay Choi 鈥22, an English and philosophy double major from Burbank, who retired from Smash during the pandemic.)

After Oxy transitioned to remote learning, Prichett and his Braun buddies kept in touch through their Twitch channel. They ran 13 weekly tournaments during the early months of COVID, with Prichett livestreaming the competitions from his Baltimore home. 鈥淏enja, Prithvi, Jordan, and some other friends would hop on the stream and we鈥檇 play Smash,鈥 he says. 鈥淭hat was our way of keeping this sense of community alive.鈥

Last fall, with everyone back on campus, the College鈥檚 two gaming groups continued to build on their COVID-fueled momentum. While the Oxy Gaming Guild was meeting with administrators and Olebe and working to secure a home for the gaming room, Oxy Smash resumed hosting monthly in-person tournaments, attracting 42 players to its first event. 鈥淲e have a consistent group of 20 to 25 players who are really active on our Discord channels鈥攔eally contributing members of the community,鈥濃圥richett says. 鈥淏ut there are so many people at Oxy who have at least some amount of interest in the game. And the challenge is reaching out to them.鈥

Smash player Lee Chico 鈥23, a computer science major from Los Angeles, served as an intermediary between the Oxy Gaming Guild and Oxy Smash communities. 鈥淟ee reached out to me at the end of one of our tournaments last year with a proposition,鈥濃圥richett recalls. 鈥淚 said, 鈥楧ude, hit me with it.鈥 And he said, 鈥業 think we should do a merger with Oxy Gaming Guild.鈥 I met with Sevrin about the new space. I loved his ideas and his passion for Oxy Gaming, and I鈥檓 really happy to work more on the space with him.鈥

Following a seminar of alumni professionals in the gaming industry including Leo Olebe 鈥97, Hollie Downs 鈥99, Octavio Herrera 鈥98, Joshua Lu 鈥09, Alice Martinez 鈥08, and YouTube鈥檚 Kendra Johnson, participants celebrated the opening of the new Oxy Gaming Room on October 14.
Thanks to Weed鈥檚 and Chan鈥檚 efforts, Oxy Gaming (the word Guild has been dropped) was elevated to club sports status, 鈥渨hich is essential for allowing us to fund and support individual players and teams,鈥濃坰ays Weed. In meeting with Prichett and his Smash mates following the groups鈥 merger over the summer, he recalls, 鈥淭he big thing that I told them is: Go to tournaments, get Oxy鈥檚 name out there, and we will find a way to fund you. We鈥檒l pay for the entries and see if we can cover gas. We鈥檒l get you apparel so that you can represent us. Play the game and get the practices going鈥攚e can handle the rest.鈥

鈥淚t鈥檚 kind of crazy to think that we鈥檝e been going underground basically for three years, not even a club,鈥 Prichett says. 鈥淣ow we鈥檝e got this space and these resources, and it almost feels like the work we鈥檝e been putting in to create a community now has room to grow. It鈥檚 really exciting.鈥

While Prichett and Weed bring their prowess in Smash and League of Legends, respectively, to the club, 鈥淲e鈥檙e here to support any games that groups want to play,鈥濃圵eed says. 鈥淚magine if you had football, soccer, hockey, and baseball all in one club. It would be presumptuous of us to decide we want to do just certain videogames because those are the ones that we like.鈥

There are other perks to the club as well: Last November, a number of Oxy gamers attended the red-carpet premiere of the Netflix series Arcane, adapted from Riot Games鈥 massively popular League of Legends, at Riot鈥檚 headquarters in Los Angeles. 鈥淎 bunch of gamer celebrities were there鈥攊t was incredible,鈥濃圵eed recalls. 鈥淚t鈥檚 only because we are located in L.A. that we could do that.鈥 

Over a five-day stretch in July, when he was confined to his room with COVID, Prichett  created a club league with other schools in Southern California鈥攃alled, fittingly, the SoCal Collegiate Smash Ultimate League. 鈥淲e had a Discord server set up toward the end of last year where people were sending out feelers wanting to get this done,鈥 Share explains. 鈥淣obody had really taken the initiative to set it up officially, so Alex was that guy.鈥 (鈥淎lex is really well connected with the Smash scene in SoCal,鈥 Chandra adds.) With 12 schools on board, league play was expected to begin this fall.

Looking to Oxy Gaming鈥檚 future, 鈥淚 want to see people hosting Smash tournaments and playing Smash with each other, or Multi颅Versus or whatever鈥檚 the new game where this community moves,鈥 Prichett says. 鈥淎s long as people are hosting tournaments and there鈥檚 an opportunity for gamers to meet each other in that setting, then I鈥檒l be satisfied with what I did.鈥

鈥淚 think the establishment of the room in the library where we can set up base for Oxy gaming is a big step in the right direction,鈥 adds Chandra, who is participating in the Kahane United Nations Program this fall. 鈥淥ne of the main issues with sustaining a club is having that space that is yours.鈥

鈥淕oing forward, my dream here is to have a thriving and competitively viable collection of teams,鈥濃圵eed says. 鈥淲e can also be a hub for gaming in the community so that people who are growing up nearby can experience that and say, 鈥業 want to go to Oxy.鈥 鈥

Collectively, the e-board hopes that the O will open doors to a more diverse demographic. 鈥淪mash itself has historically been a male-dominated space,鈥 Chandra says. 鈥淲e are working against the game鈥檚 own reputation and that of video games in general in trying to improve the atmosphere of the places where we play. That鈥檚 really important.鈥

Olebe puts his Apex Legends skills to the test in a 1v1 competition with Idris Smith 鈥24, foreground.
鈥淔or the last five or six months, I鈥檝e been treating Smash more as a skill鈥攍ike if you were trying to be a professional musician at an instrument,鈥濃圥richett says. 鈥淚 try to get in two to three hours a day of serious practice, which obviously is harder during the school year. I also travel to tournaments, where I have made a lot of friends鈥攖hat鈥檚 been a really positive experience. If I ever stop liking it, I鈥檒l just quit. But it is fun for now.鈥

As a student, 鈥淚 didn鈥檛 spend enough time in the library at all,鈥 Olebe admits with a laugh. 鈥淧eople have all sorts of weird regrets about their college experiences. For me, it was that I didn鈥檛 spend enough time studying. I was in every club. I was involved in everything. If I was in the library, I was probably volunteering for something versus actually studying.鈥

With the opening of the O, Olebe now has plenty of reasons to come back. 鈥淥ne hundred percent. I鈥檒l be here all the time,鈥 he says. 鈥淣ow it鈥檚 time to go destroy some kids in Apex.鈥  

Top photo: Oxy Gaming eboard members (standing, l-r) Alex Prichett 鈥23, Lee Chico 鈥23, Tzu Kit Chan 鈥24, and Joshua Pulido 鈥23; (seated) Idris Smith 鈥24 and Sevrin Weed 鈥24.